Usually hall tests (the interviews in specially rented premises, or in places which often are being visited by target groups) are used for testing various characteristics of a product, as well as for assessing promotional materials an the character of their effect onto various customer categories.

The hall test method is widely used at testing promotional materials, as well as for establishing people’s attitude to a new product. In addition, the method is very convenient for comparing the characteristics of several products.

The hall test is a process during which a respondent is suggested to choose from several test samples one that he likes most, or to assess one of samples. At the same time, a respondent must answer the question about the reason for his/her selection or the attitude towards the studied subject. Then the respondent answers a number of questions in a formalized questionnaire.

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