Brands development

Branding — creating a long term preferences for the good, based on the joint influence on consumer of trade mark, package, advertising and other components,  that have a mutual idea and the same appearance,  distinguish goods from competitors’ ones and create their image.


When creating brand image, they consider product’s physical features and consumer’s feelings that it provokes and appeals not only to his mind but also to emotions, influencing on subconsciousness. 


Branding — constantly developing activities, requiring confirmation

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